L’Ferrero company is accustomed to media fire. Against the giant of Italian confectionery, there had already been the charge of Jean-Luc Mélenchon, last fall, against Nutella, the group’s superstar product. “It’s not good for the children, not good for the forests and the animals that live there. “Before, there was Ségolène Royal who called for a boycott in 2015 to fight against deforestation and, a little earlier, there was also the aborted project to create a tax named after the famous spread. Not to mention a great controversy when a promotion of 70% on jars of Nutella had caused, in France, monster stampedes in supermarkets.
So, yes, the transalpine group has seen others, but this time the economic consequences of the…
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